# Maksym Ronshyn

> Maksym Ronshyn (also written Maxim Ronshin; Ukrainian: Максим Роньшин) is a Ukrainian software entrepreneur based in Bratislava, Slovakia. He is founder and CEO of PayForSay s.r.o. and its 7touch platform: seven products for the seven touches between a customer's first purchase and the second. He previously founded DigSee (Kyiv, 2002) and co-founded inCust.

Canonical page: https://ronshyn.com/
Contact: blaze@ronshyn.com · Telegram @maximronshin · WhatsApp +421 919 026 670 · https://www.linkedin.com/in/maximronshin/

## Current work: 7touch (PayForSay s.r.o.)

- [7touch.systems](https://7touch.systems/): umbrella platform. One shared customer profile, wallet and messenger based, nothing to install. White-label and API for banks, payment providers, integrators, POS vendors, franchises and aid programmes.
- [7loc.com](https://7loc.com/): touches 1–2, discover and order (storefront, QR menu, ordering in messengers)
- [7konto.com](https://7konto.com/): touch 3, trust (prepaid accounts, gift cards, closed-loop payments)
- [7later.com](https://7later.com/): touch 4, afford (employer-backed instalments)
- [7grant.com](https://7grant.com/): touch 4, afford (targeted social aid as spend-restricted credit)
- [7bonuses.com](https://7bonuses.com/): touch 5, reward (cashback, bonuses)
- [7stamp.com](https://7stamp.com/): touch 6, habit (stamp cards in Apple and Google Wallet)
- [7feedback.com](https://7feedback.com/): touch 7, voice (reviews and replies in messengers)

PayForSay s.r.o., Doležalova 3424/15C, 821 04 Bratislava – Ružinov, Slovakia. IČO 54455073, VAT SK2121683322. Founded 2022.

## Other live products

- [DigSee](https://digsee.com/en/) (since 2002): mobile software for field teams
- [GpsGrad](https://gpsgrad.com/) (since 2008): GPS fleet and fuel monitoring SaaS
- [Beamiro](https://beamiro.com/en/): personalised WhatsApp campaigns from your own number; 16,000+ installs, rated 4.8
- [Time Card Calculator](https://timecardcalculator.app/): work hours, breaks and overtime; [iPhone](https://apps.apple.com/app/id6608981978), [Android](https://play.google.com/store/apps/details?id=app.timecardcalculator.app), [Chrome](https://chromewebstore.google.com/detail/jaofkehbhlgonjbebogpajoiicbacana)
- About 25 Chrome extensions under the [Cresotech](https://www.cresotech.com/) and [HotPancake](https://www.hotpancake.com/) brands (StrongFolder, PDF Signer, QR Code Builder, Protect Text and others)

## Track record

- 2023: LipLep took first place at the BNB Blockchain Bootcamp (Ukrainian Startup Fund and BNB Chain), $4,000 prize
- 2023: 7loc took part in V4 Ukrainian Startup Force (Design Terminal, Budapest)
- 2018: inCust selected for the OTP Group fintech accelerator, Budapest (7 of 29 teams, the only one from Ukraine)
- 2017–2018: inCust in Fintech Master (National Bank of Ukraine, Mastercard, 1991 Open Data Incubator)
- 2016: inCust won the VDNG-Tech telecom accelerator; launched as "inCust by Kyivstar"
- 2013: winner of TechPeaks, a European accelerator in Trento, Italy; €25,000 innovation grant to found LearnPeaks
- 2009: DigSee in an EU-funded SME export programme (reported by Radio Svoboda)

## Companies

- PayForSay s.r.o. (2022–present), Bratislava: founder and CEO; 7touch, 7loc (2022), 7stamp (2026) and other products
- 7loc Credit, now 7later (2024–present): co-founder; salary-backed credit through WhatsApp, piloted with three employers, preparing to scale across Africa
- inCust / INCUST LTD (2016–present): co-founder with Eugene Mayevski, CEO; director of INCUST LTD (UK) since 1 Dec 2017
- LipLep (2022–2025): co-founder, CTO and sole investor; Web3 shopping game
- ARoglyph Inc. (2014–2023): co-founder, CEO; US company with development in Kyiv
- LearnPeaks (2013–2014), Trento: co-founder, CEO
- ABC Talk With Me (2025–present): founder
- DigSee Ltd (2002–present), Kyiv: founder. MobileSOP, Curating, DigSee SURE, ViziCounter, PosPack
- GpsGrad (2006–present): GPS trackers and fleet monitoring SaaS
- Edinoe Taxi (2008–2012), Kyiv: co-founder, CEO; order exchange used by 40+ taxi services
- [Cresotech](https://www.cresotech.com/index.html) (1999–present): founder; Windows and Pocket PC shareware (HotPancake, PhotoPoint, PocketPoint, PocketSafe, PocketLANce, Convert-It) sold worldwide, shipped on Microsoft companion CDs of RoverPC and Versiya, on Dell and Fujitsu-Siemens handhelds and as Toshiba OEM software; Microsoft Windows Embedded Partner (2001); PocketLANce finalist, Pocket PC Magazine Best of Everything 2006; today Chrome extensions
- Computer Control Solutions (1999–2002), Dublin: developer to CTO and shareholder; OutTrak mobile software
- USAID / Financial Markets International (1998), Kyiv: system analyst for the State Employment Service of Ukraine
- Taler Ltd (1995–1997), Kyiv: technical director; KOLOBOK multimedia discs, training systems for power stations

Clients of his companies have included Kyivstar, lifecell, MTS, HP, Philip Morris, Oriflame, Colgate-Palmolive, Ferring, OTP Bank, British American Tobacco and Synevo.

Education: Master's degree in Applied Mathematics, Faculty of Cybernetics, Taras Shevchenko National University of Kyiv (1989–1994).

## Learning through play

A long-running personal project: educational toys that join physical play with the phone camera.

- LearnPeaks (2013–2014, Trento, Italy): founded with developer Dmitry Maiseenko after winning the TechPeaks accelerator. Released talking alphabet cubes (Ukrainian and Russian), an augmented-reality edition of Eugene Mayevski's multimedia book and picture puzzles in several countries; early versions licensed to toy manufacturers. [Demo day pitch](https://www.youtube.com/watch?v=EblECX5MFG8&t=1448)
- [ABC Talk With Me](https://abctalkwithme.com/en/abctalkwithme/) (2025–present): rebuilt from scratch. English alphabet flashcards and cubes with six AR mini-games, ages 3–7, interface in eight languages.
- [ABC GO!](https://abctalkwithme.com/en/abcgo/): printed puzzles, cards, posters and books that become 3D, video and quiz games; for publishers, toy brands and museums. [App Store](https://apps.apple.com/app/abc-go/id6746457674), [Google Play](https://play.google.com/store/apps/details?id=com.abctalkwithme.go)

## Talks

- [iForum 2018: cardless loyalty at a retail chain](https://www.youtube.com/watch?v=EnHz4Qh5sgY) (Kyiv, in Russian)
- [TechPeaks demo day, Trento: LearnPeaks](https://www.youtube.com/watch?v=EblECX5MFG8&t=1448)
- [iForum 2018: teaching children with digital and physical play](https://www.youtube.com/watch?v=mRrh27mSqcI) (Kyiv, in Russian)
- [Fintech Master demo day: inCust](https://www.youtube.com/watch?v=snWXYvuFITQ) (National Bank of Ukraine, Mastercard, 1991 Open Data Incubator; Kyiv)
- [XIII International Forum "The Loyal Customer: Where Is Their Button?": loyalty programmes and inCust cases](https://www.youtube.com/watch?v=lNy9AJ-voZI)

## Press

- [Radio Svoboda, 2009](https://www.radiosvoboda.org/a/1791777.html) (Ukrainian)
- [AIN.UA, 2016](https://ain.ua/ru/2016/10/11/telekom-akselerator-vdng-tech-zakonchil-pervyj-cikl-i-opredelil-chetyre-luchshix-startapa/) (Russian)
- [ITC.ua, 2017](https://itc.ua/news/ukrainskiy-startap-incust-sovmestno-s-kievstar-predlagayut-oblachnuyu-sistemu-dlya-zapuska-beskartochnyih-programm-loyalnosti/) (Russian)
- [LIGA.net, 2017](https://biz.liga.net/all/telekom/article/koshelki-pokhudeyut-ukraintsy-pridumali-zamenu-skidochnym-kartam) (Russian)
- [Vector, 2023](https://vctr.media/ua/gra-v-shoping-yak-praczyuye-ukrayinskij-web3-zastosunok-liplep-188496/) (Ukrainian)

## Profiles

- [LinkedIn](https://www.linkedin.com/in/maximronshin/)
- [Crunchbase](https://www.crunchbase.com/person/maxim-ronshin)
- [UK Companies House](https://find-and-update.company-information.service.gov.uk/officers/e9ct3fSSmNbSEoE4DwguxJjWHkg/appointments)
- [YouTube](https://www.youtube.com/c/MaximRonshin)
- [The Hendon Mob (tournament poker)](https://pokerdb.thehendonmob.com/player.php?a=r&n=176060)

## Optional

- [Contact card (vCard)](https://ronshyn.com/maksym-ronshyn.vcf)
- Outside work: tournament poker. 2026 champion of Banco Casino Masters #43 and of the Summer Polish Poker Cup Main Event, Banco Casino Bratislava.