Maksym Ronshyn

7Touch: seven touches, one customer

Accelerators and selections

2023

BNB Blockchain Bootcamp, Ukrainian Startup Fund and BNB Chain. LipLep took first place and a $4,000 prize from BNB Chain. Fintech Insider

2023

V4 Ukrainian Startup Force, Design Terminal, Budapest, with the International Visegrad Fund. 7Loc took part.

2018

OTP Group fintech accelerator, Budapest. inCust was one of 7 teams selected from 29, the only one from Ukraine.

2017

Fintech Master, Ukraine’s first fintech incubation programme, by the National Bank of Ukraine, Mastercard and 1991 Open Data Incubator. inCust took part. 1991.vc

2016

VDNG-Tech telecom accelerator, Kyiv, with Kyivstar. inCust was one of four winners from about 100 applicants and launched commercially as “inCust by Kyivstar”. AIN.UA

2013

TechPeaks, Trento, Italy, a European accelerator run by Trento RISE. As one of its winners I received a €25,000 innovation grant and founded LearnPeaks. Demo day pitch

2009

EU programme for Ukrainian small businesses, Kyiv. DigSee was one of about 50 companies helped to enter European markets. Radio Svoboda

Thirty-five years of building

1. 2026

   7Touch platform

   The seven PayForSay products, developed under the 7Touch brand since 2022, brought together as one line on 7touch.systems: a shared customer profile, white-label and API.

2. 2024

   7Loc Credit, now 7Later

   Co-founded, as Chief Technology & Strategy Officer, a salary-backed credit service: employees borrow through WhatsApp, employers guarantee repayment and merchants are paid upfront. Piloted with three employers, now preparing to scale across Africa. Today 7Later is part of 7Touch.

3. 2022

   PayForSay s.r.o. and 7Touch, Bratislava

   Founded PayForSay, the company behind the 7Touch brand, and became its CEO. 7Loc came first: AI-assisted ordering, loyalty and reviews for cafés and shops through messengers; 7Stamp, 7Konto, 7Grant, 7Bonuses and 7Feedback followed. The same year I co-founded LipLep, a Web3 game that turns shopping into play, as its CTO and sole investor; it won first place at the BNB Blockchain Bootcamp in 2023.

4. 2016

   inCust

   Co-founded with Eugene Mayevski; CEO since 2016. A customer lifecycle platform with cardless loyalty, coupons, gift cards, payment processing, city cards and messaging, used by around 1,700 businesses from fuel stations and malls to banks and local governments.

5. 2014

   ARoglyph Inc.

   Co-founded a US company, developed in Kyiv, for placing augmented-reality marks anywhere in the world for people nearby to see and interact with.

6. 2013

   LearnPeaks, Trento

   Founded after winning the TechPeaks accelerator: talking alphabet cubes, an augmented-reality book and puzzles, released in several countries. The work continues today as ABC Talk With Me.

7. 2002

   DigSee, Kyiv

   Founded a mobile software company for field teams: MobileSOP sales and merchandising automation, Curating for pharmaceutical reps, DigSee SURE surveys, business intelligence, ViziCounter visitor counters and PosPack in-vehicle printers, with patents in digital stamping and mobile printing. From DigSee grew GpsGrad (GPS trackers and fleet software, 2006), Edinoe Taxi (an order exchange used by more than 40 Kyiv taxi services, 2008–2012) and a family locator app (2012).

8. 1999

   Cresotech

   Founded a shareware company for Windows and Pocket PC: HotPancake, PhotoPoint, PocketPoint, PocketSafe, PocketLANce, Convert-It and others, sold worldwide. The programs shipped on the Microsoft companion CDs of Pocket PC makers such as RoverPC and Versiya, on Dell and Fujitsu-Siemens handhelds, and as OEM software through Toshiba. A member of the Microsoft Windows Embedded Partner Program from 2001; PhotoPoint was rated 5 of 5 by TUCOWS, and PocketLANce was a finalist in Pocket PC Magazine’s Best of Everything 2006.

9. 1998

   USAID and Dublin

   Designed data exchange systems and the website for Ukraine’s State Employment Service on a USAID project. From 1999 to 2002, grew from developer to CTO and shareholder of Computer Control Solutions in Dublin, maker of OutTrak mobile fuel, sales and waste management software.

10. 1991

    First products, Kyiv

    Software engineer at the Shtorm design bureau, building geographic and industrial information systems, and first commercial educational software for the ZX Spectrum at the Exponenta cooperative. As technical director of Taler (1995–1997), produced more than 20 KOLOBOK multimedia discs and training systems used at power stations. Master’s degree in applied mathematics, Faculty of Cybernetics, Taras Shevchenko University of Kyiv (1994).

Learning through play

A passion that has run alongside my business since 2013: toys that keep children in the real world and bring parents into the game. The child plays with physical cubes, cards or puzzles, and the phone camera makes them talk.

2013

LearnPeaks, Trento, Italy. Founded with developer Dmitry Maiseenko after winning the TechPeaks accelerator and a €25,000 innovation grant. We released Talking Cubes, an alphabet in augmented reality for Ukrainian and Russian, an augmented-reality edition of Eugene Mayevski’s multimedia book and picture puzzles, and licensed early versions to toy manufacturers. The products were tested with parents, children and teachers in several countries.

2025

ABC Talk With Me. After closing LearnPeaks, I rebuilt the platform from scratch as a new company. Two products so far:

ABC Talk With Me: English alphabet flashcards and cubes that speak and play six mini-games when scanned, for children aged 3–7, with an interface in eight languages.

ABC GO!: printed puzzles, cards, posters and books that turn into 3D, video and quiz games, for publishers, toy brands and museums. On the App Store and Google Play.

LearnPeaks pitch at the TechPeaks demo day

Trento, Italy.

Still running

Who has used our software

Kyivstar, lifecell, MTS, HP, Philip Morris, Oriflame, Colgate-Palmolive, Ferring, OTP Bank, British American Tobacco, Synevo and Helen-Marlen Group, along with insurers, pharmaceutical distributors and around 1,700 small businesses on inCust.

Talks and press

Launching cardless loyalty at a retail chain with no implementation costs

iForum 2018, Kyiv. In Russian.

Teaching children by combining the digital and physical worlds

iForum 2018, Kyiv. In Russian.

inCust at the Fintech Master demo day

National Bank of Ukraine, Mastercard and 1991 Open Data Incubator, Kyiv.

Loyalty programmes in practice: inCust cases

XIII International Forum “The Loyal Customer: Where Is Their Button?”

Also spoke at the Marketing & Loyalty Conference 2018 on loyalty programmes in the 4G era, and taught as a guest lecturer at the International Institute of Business in Kyiv.

• 2023
  How the Ukrainian Web3 app LipLep worksVector, in Ukrainian
• 2017
  How one phone number can replace dozens of discount cardsLIGA.net, in Russian
• 2017
  inCust and Kyivstar launch a cloud platform for cardless loyaltyITC.ua, in Russian
• 2016
  VDNG-Tech telecom accelerator names its four best startupsAIN.UA, in Russian
• 2009
  Ukrainian small business: ready for export?Radio Svoboda, in Ukrainian

Outside work

Contact

Write about partnerships, new products or large clients. Messages reach me directly.

Email

blaze@ronshyn.com

Telegram

@maximronshin

WhatsApp

+421 919 026 670

LinkedIn

maximronshin

Company

PayForSay s.r.o., Doležalova 3424/15C, 821 04 Bratislava, Slovakia

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